Monday, March 14, 2011
The Relationship II
As a business owner and manager, you must resist the urge to send automatic and preprogrammed messages and tweets to your customers. Trust me, they will know it! You have to make sure that your employees guard against this also. That will make your customers feel as if they don't matter. The old adage of, "Treating people the way you want to be treated" Also applies to social media. Nurturing the relationship via the type of social media that the customer is comfortable with will lessen the sting of an increase in pricing in a bad economy.
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I agree with this post. I am not a business owner, but as a consumer, I do not necessarily care for telemarketing in the form of automated phone calls to my home or cell phone or unsubscribed to email messages. With that said, I am sure as a business customer, I would not like to receive numerous automated tweets or other media messages that would seem excessive. It does get old and a valid message may get lost in the excess.
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